As if the hype surrounding LeBron James and NBA Free Agency wasn’t enough, King James is taking it to a whole ‘nother level. No, I’m not talking about his new twitter account. I’m talking about an ESPN Special to air Thursday night during which he will announce where he’s going to play.
My first reaction was to channel my inner John McEnroe and scream as loud as I can…YOU CANNOT BE SERIOUS. But as I heard more about the concept, I started to like it for a number of reasons:
- We finally have a definitive answer to when the curtains will close on this drama and can take solace in knowing the end is near.
- LeBron went straight to the pros from high school so he never had a chance to announce his choice for college like other stars. He’s earned the right to make this choice on national tv.
- Apparently the deal with ESPN includes the right for LeBron’s reps to sell sponsorships for the show, with the proceeds going to the Boys and Girls Clubs of America. No matter what you think of the whole process, you must admit that’s a pretty good idea.
Until then, of course, the speculation continues. And just because LeBron will talk Thursday, doesn’t mean we’ll know what’s up with Dwyane Wade, Chris Bosh and others. Perhaps they’ll get in touch with the networks and hold their own shows as well.
THERE IT IS!